This workshop is dedicated to teaching you “how to” implement a proven and structured process for improving touchpoints.
Date:
19-Nov-2007 to 20-Nov-2007 [Expired]
Organiser Company:
Pacific Conferences Pte Ltd
Contact Person:
Ms Xerene Ng
Contact Number:
+65 63722201
Email:
xerene@conferences.com.sg
Intuitively, we all understand the positive impact improving customer experiences can have on sales, retention, and loyalty. The questions are: how best to improve customer experiences for both the short and long-terms? And how best to measure the impact?
Customer experiences are made up of customer interactions – or touchpoints. A product, point-of-purchase display, email, conference room, ad, and salesperson are all examples of touchpoints. To improve customer experiences, you have to improve the touchpoints – that is a key to successful Customer Experience Management (CEM).
You will walk away from this interactive “hands on” workshop with the concepts, tools, and practical experience for improving and measuring customer experiences at the touchpoint level.
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Hank Brigman
The Touchpoint Guru
President
Workshop Leader
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| 2-day Workshop Fee |
| Package Price: SGD $2,095.00 |
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JW Marriott Hotel
183 Jalan Bukit Bintang
55100 Kuala Lumpur
Kuala Lumpur
Malaysia
