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General Management > Business Development

Customer Experience Management Practical Workshop


How to Improve & Measure Customer Experiences across Your Group or Enterprise



General Information
Date:
19-Nov-2007 to 20-Nov-2007

Duration (In days):
2

Organiser's Company:
Pacific Conferences Pte Ltd


Contact Person:
Ms Xerene Ng

Contact Number:
+65 63722201

Email:
xerene@conferences.com.sg

Host City:
Kuala Lumpur

Host Country:
Malaysia

Downloads:


Description
Intuitively, we all understand the positive impact improving customer experiences can have on sales, retention, and loyalty. The questions are: how best to improve customer experiences for both the short and long-terms? And how best to measure the impact?

Customer experiences are made up of customer interactions – or touchpoints. A product, point-of-purchase display, email, conference room, ad, and salesperson are all examples of touchpoints. To improve customer experiences, you have to improve the touchpoints – that is a key to successful Customer Experience Management (CEM).

This workshop is dedicated to teaching you “how to” implement a proven and structured process for improving touchpoints. You will walk away from this interactive “hands on” workshop with the concepts, tools, and practical experience for improving and measuring customer experiences at the touchpoint level.


Speakers
Hank Brigman
The Touchpoint Guru
President
Workshop Leader


Package Prices
2-day Workshop Fee
Package Price: SGD $2,095.00
 

Location
JW Marriott Hotel
183 Jalan Bukit Bintang
55100 Kuala Lumpur

Kuala Lumpur
Malaysia

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