IQPC’s Asian Mobile Marketing & Advertising Summit is designed to tackle
all aspects of mobile marketing across the value chain. Hear from brands,
telecom operators, agencies and media owners on the delivery, execution and
measurement of result of Asian mobile marketing campaigns.
Date:
29-Oct-2007 to 31-Oct-2007 [Expired]
Organiser's Company:
IQPC Singapore Pte Ltd
Contact Person:
Lennie Hong
Contact Number:
+65 67229388
Email:
lennie.hong@iqpc.com.sg
AGENDA:
• Permission based marketing and consent guidance
• Campaign considerations
• What not to do in mobile marketing campaigns
• Understand the different technologies capable of mobile marketing
• Budget planning
• Execution
• Measuring ROI
• Creating interactivity
• Content and beyond 2G
• Sales promotion and sampling
• Direct response
• Advertising
• Customer service and CRM
• Location based marketing
• Mobile search advertising
| Workshop Only |
| Package Price: USD $666.00 |
| |
| Conference Only |
| Package Price: USD $1,799.00 |
| |
| Bronze Package |
| Package Price: USD $2,415.00 |
| |
INTERCONTINENTAL BANGKOK
973 Ploenchit Road
Bangkok 10330
Thailand
Tel: (66) 2 656 0444 Fax: (66) 2 656 0994
Bangkok
Thailand
https://www.ihg.com
